Strategic marketing planning in the hospitality industry
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Strategic marketing planning in the hospitality industry

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Published by Educational Institute of the American Hotel & Motel Association in East Lansing, Mich .
Written in English


  • Hospitality industry -- Marketing.

Book details:

Edition Notes

Statementedited by Robert L. Blomstrom.
ContributionsBlomstrom, Robert L.
LC ClassificationsTX911.3.M3 S847 1983
The Physical Object
Paginationix, 322 p. :
Number of Pages322
ID Numbers
Open LibraryOL3498182M
ISBN 100866120130
LC Control Number82018312

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Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout.5/5(2).   Marketing and customer service go hand in hand, especially in the hospitality industry. If you go above and beyond for your customers, then they are much more likely to pay it forward and do the same for you in terms of stellar online reviews, referrals, and return visits.   Using an effective marketing strategy for your hospitality business is key to attracting new customers and building trust around your brand. Digital platforms have impacted virtually every sector, especially the hospitality industry. This is due to major changes in how Internet users research, plan, and book their accommodation and travel tours. ●Part A: Introduction. Asingle chapter, which introduces the key concepts of marketing in the hos- pitality industry, including market demand, the marketing concept, the special characteristics of service industries, the PESTE environment and the hospitality marketing Size: 1MB.

The hospitality industry is highly competitive and requires a strategy to earn and retain a customer's business. In this lesson, you'll learn more about the importance of hospitality marketing and. Strategic planning for the hospitality industry (1) The increasing popularity of strategic planning in recent times is attributed to accelerating changes in industries and economies and increasing global competition. (2) The rapid development of strategic-planning that executives find useful. Introduction to Strategic Marketing in Tourism Tourism constitutes one of the largest industries worldwide, contributing 6 trillion dollars annually to the global economy (or 9% of global gross. Business positioning is one of the oldest methods of marketing, especially in the hotel industry. According to marketing pundits, the strategy makes the brand different from others. For instance, a hotel in Singapore can use the name of the country to enhance its marketing strategy.

  The Latest Hotel Marketing Trends in The Hotel Industry. For marketers operating in the hotel industry, there are a wide range of hotel marketing strategies to turn to. In the article “Hotel Marketing; The Latest Trends in the Hotel Industry”, you will learn more about latest hotel marketing . He consults with PKF Hospitality Research, where he helps develop new products for the hotel industry based on property-level financial performance. Rohit Verma is a Professor of Service Operations Management at the School of Hotel Administration, and also serves as the Executive Director for the Center for Hospitality Research (CHR). Int. J. Hospitality Management Vol. 9 No. 1, pp. , /90 $ + Printed in Great Britain Pergamon Press pic Strategic marketing planning and the hotel industry D. C. Gilbert and R. Kapur Department of Management Studies for Tourism and Hotel Industries, University of Surrey, Guildford, Surrey GU2 5XH, by:   Strategic planning is the process of developing a plan, guideline or roadmap for your hotel, which is based on its mission, vision, values and stated goals and objectives, which indicates the specific strategies and tactics or actions that will be taken to achieve these : Paul Sarlas.